Define your purpose

A great business should have a “why” behind it.

Do you know what’s yours?

If not, then you need to figure out your purpose. At the very least, this purpose statement will keep you pumped for your work.

But how will you know what your “purpose” is?

Your business needs to have a defined outcome for its work.

There need to be a goal or a target that you’re shooting towards. Maybe it’s something you want to achieve in your personal life, like early retirement. And in business, that goal may be to help people solve a specific problem.

The goal, whatever it may be for you, is the endpoint from which you derive your purpose. But to achieve that goal, you need to do more than think about it.

Simply thinking about it is not enough.

You need to get your purpose down on paper and make it a tangible thing.

That way, you don’t just have a purpose. You have a purpose statement.

Your purpose statement could become the most important document in your life.

It’s a way for you to craft who you are and get it down on paper.

Think of it as a codified and tangible resource. It’s what you can use to remind yourself why you do what you do. In fact, I’ve done this with everybody — from CEOs to my wife.

Your purpose statement becomes the doctrine that you live your life by.

Are you mulling over a new job? Check the statement and see if that job aligns with who you are and what you want.

Thinking about moving to a new location? Check the purpose statement.

Not sure about the relationship you’re in? Check the purpose statement!

Everything in your life should be aligned with that purpose statement.

What do you think about that?

Do you want to get started on your purpose statement?

I can help you work on it.

Let me know how I can help.

Visit our website www.davidpaul.com